I’m Roberto Massi and I’ve spent my entire professional life in travel.

For nearly 20 years, I worked with leading European tour operators across commercial development and product strategy, helping shape how travel experiences are built and brought to market.

Today, I work independently, supporting industry players as they navigate change and growth, with a perspective grounded in what really happens in the field.

I’m less interested in easy answers and more in asking better questions, because progress rarely begins with certainty.